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Field Guide

Playbooks, benchmarks, and product updates.

Everything we've learned building conversational commerce for 500+ teams across MENA and beyond.

Product

Introducing Workflow AI: Build automations from plain English

We shipped Workflow AI today — describe any automation in plain English and TalkForce generates a complete, executable flow. Here's how we built it, what it can do, and where it falls short.

May 12, 2026 · 5 min readRead more →
Guide

The WhatsApp Commerce Playbook: From first message to repeat customer

May 5, 2026 · 12 min read
Research

2026 MENA WhatsApp Commerce Report: 1.4M conversations analysed

Apr 28, 2026 · 8 min read
Engineering

How we built hybrid RAG search with pgvector, BM25, and RRF

Apr 21, 2026 · 15 min read
Guide

Setting up WooCommerce + TalkForce in 30 minutes

Apr 14, 2026 · 7 min read
Product

WhatsApp voice calls are now live — here's everything you need to know

Apr 7, 2026 · 4 min read
Story

How Modesta Retail grew agent output 2.4× in 60 days

Mar 31, 2026 · 6 min read
Guide

Arabic NLP in customer support: what actually works in 2026

Mar 24, 2026 · 9 min read
Engineering

Durable workflow execution: surviving restarts without Temporal

Mar 17, 2026 · 11 min read
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Monthly deep-dives on conversational commerce

No spam. Real benchmarks, product announcements, and playbooks from inside TalkForce and our merchant network.